Background
In collaboration with the Specialized Bicycles at Two Wheeled Junkies, I contributed to the planning and execution of a mountain bike festival held at Summit Resort in Big Bear, California, on June 1st, 2021. The festival aimed to provide a comprehensive experience for both new and experienced riders, showcasing the diverse aspects of mountain biking.
Result
During the process of creating the branding design for the Two Wheeled Junkies mountain biking festival. I collaborated with the team to encapsulates the exhilarating spirit of mountain biking is all about. The design concept was meticulously developed to radiate the sheer joy and excitement that participants would experience at the festival. Grounded in the core values of mountain biking, the branding aimed to embody the essence of this dynamic and thrilling activity, while contributing to the overall festive atmosphere of the event and the sport.
