Background
Working with Horsehill Vineyards, a winery located in Pomona, California, My team took on the task of designing a unique label and collateral for their Zinfandel Rose Wine. Currently, their wines are available across Cal Poly Pomona's campus, accessible from the farm store to the Kellogg West Restaurant. Looking ahead, the client envisions to expand their market reach into grocery stores in the nearby cities.
Result
In a collaborative effort within a team comprising of Asha Ray Chadhuri, Dakota Villasanor, Giovanna Torres, Valeria Vasquez, and I contributed to the creation of a wine label and the branding. The client's vision emphasized portraying the wine label design ideal for a summer picnic. Through the collaborative process, our team developed collateral and finalized the Horsehill wine label design and branding, ensuring it effectively conveyed the desired summer picnic aesthetic that was communicated by the client.
